Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behaviour? Explain why or why not?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How these concepts are intertwined and the effects of brand loyalty on Christianityarrow_forwardA firm is concerned about the potential impact of cultural distance on the extent to which consumers purchase its products. Which of the following factors should they be examining to learn more about the issue? A. whether people in a particular country are more or less willing to follow a dress code B.whether people in a particular country are more individualistic or collectivist in the way they think and act C.whether people in a particular country are more or less likely to marry and have families D.whether people in a particular country are able to learn new languages'' Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.arrow_forwardA pro-attractiveness bias may exist even in education, with studies showing that physically attractive students tend to obtain higher grades at university, partly because they are deemed more conscientious and intelligent, even when they are not. Furthermore, attractiveness already helps students to get into university in the first place, by eliciting more favorable evaluations during college admissions interviews. This is consistent with the broader finding of a very well-established “halo” effect whereby attractive people are generally perceived as being more sociable, healthy, successful, honest, and talented. In fact, meta-analytic studies suggest that even children are deemed smarter, more honest, and driven, when they are more attractive – and children make the same type of inferences when they evaluate more or less attractive adults. In an experiment, researchers asked kids to pick an imaginary boat captain for a game, and they were told to choose from photographs of actual…arrow_forward
- Compare and contrast the advantages and disadvantages of influencer marketing and celebrity endorsements.arrow_forwardWhat protections are located within the Family Educational Rights and Privacy Act?arrow_forwardSelf-enhancement, the human tendency to perceive ourselves in ways that make us look better, is one explanation of which media effect?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning