ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Seven years ago, you started a cross-town delivery service. You have two types of deliveryservices. You have a small parcel service for anything that is flat and measures less than 11x17. You have a package service using a 100 lb capacity bike trailer for anything weighting up to 10
lbs. Initially, you charged the same price for each service, but since the beginning of the Covid19 pandemic you have seen an increased in the demand for your package service. The demand for the package services seems to be more inelastic than the demand for parcels. You are now wondering if you should charge different prices for the parcel and package service or should you segment the market and charge two different prices?

Complete the tables below and determine the best price strategy: price the services differently in each segment; or continue the one price policy?

The Packages Market

Price             Packages                 TR                   MR                  TC                   MC                   MR-MC                          Profit
100                      50                                                                  450
90                        70                                                                  650
80                        90                                                                  850
70                      110                                                                1050
60                      130                                                                1250
50                      150                                                                1450
40                      170                                                                1650
30                      190                                                                1850
20                      210                                                                2050
10                      230                                                                2250

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