Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Arctic Freeze, which sells industrial-size refrigerators and freezers to restaurants and hotels, uses the following
criteria to score its leads.
Criteria
Viewed YouTube video
Completed online questionnaire
Reporting Data
Viewing time 5-10 seconds
Viewing time 11-20 seconds
2
Viewing time greater than 20 seconds 3
1
2
Intended use
Completed up to 5 questions
Completed 6-9 questions
Completed full questionnaire
Sent email to company with request for more information Sent email
Job title
Kitchen manager
Executive-level manager
Buyer
Personal
Retail
Points
1
Restaurant
3
3
1
2
3
1
2
3
Hotel
3
Gabriela's manager sends her a lead with the following criteria: The lead watched the company's entire video (30
seconds long), completed the company's full online questionnaire, and works as a buyer for a retail establishment (a
local grocery store). What is this lead's lead score, according to the criteria above?
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Transcribed Image Text:Arctic Freeze, which sells industrial-size refrigerators and freezers to restaurants and hotels, uses the following criteria to score its leads. Criteria Viewed YouTube video Completed online questionnaire Reporting Data Viewing time 5-10 seconds Viewing time 11-20 seconds 2 Viewing time greater than 20 seconds 3 1 2 Intended use Completed up to 5 questions Completed 6-9 questions Completed full questionnaire Sent email to company with request for more information Sent email Job title Kitchen manager Executive-level manager Buyer Personal Retail Points 1 Restaurant 3 3 1 2 3 1 2 3 Hotel 3 Gabriela's manager sends her a lead with the following criteria: The lead watched the company's entire video (30 seconds long), completed the company's full online questionnaire, and works as a buyer for a retail establishment (a local grocery store). What is this lead's lead score, according to the criteria above?
Select one:
a. performance management.
b. predictive analytics.
c. artificial intelligence.
d. lead scoring.
e. price optimization.
expand button
Transcribed Image Text:Select one: a. performance management. b. predictive analytics. c. artificial intelligence. d. lead scoring. e. price optimization.
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