Select a current single product (not company or service) with which you are familiar (consumer product)and pitch a new Integrated Marketing Communication plan (IMC). Be sure to follow the IMC plan fromthe course readings as the presentation outline.Create a Microsoft PowerPoint presentation of 12 slides to include:Considerations needed to build and maintain both the brand and customer loyalty.A print ad for the product featuring the new communications strategy.An IMC introduction and conclusion for the strategy applied. (Which strategy should be applied?Ensure the titles and content within each slide tell the story. Tells a story ??? Use the speakers notes fordetails. What does she mean with speakers notes???Apply IMC course reading concepts and references. There is very little in our textbookApply references citations within the speaker notes. What is speaker notes?Keep the presentation simple..white background and black text. Use limited graphics only in the ad youdesign. Focus on content.Click the Assignment Files tab to submit your assignment
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