Answered: "Samo Cooks" is a bakery shop…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:"Samo Cooks" is a bakery shop specialized only in sweets and desserts. The baker shop's owner, Ibtissam Khalil, is considering taking it to the next level and expanding. She is thinking of introducing a new catering experience for different types of salty foods. Given that she is being creative with newness; which growth strategy is mainly illustrated here? Building your market share Developing committed customers and stakeholders Building a powerful brand Innovating new products, services, and experiences

Transcribed Image Text:8:32 Done A docs.google.com AA C Multiple Choice Questions Only one answer is correct for each "Samo Cooks" is a bakery shop specialized only in sweets and desserts. The baker shop's owner, Ibtissam Khalil, is considering taking it to the next level and expanding. She is thinking of introducing a new catering experience for different types of salty foods. Given that she is being creative with newness; which growth strategy is mainly illustrated here? * Building your market share Developing committed customers and stakeholders Building a powerful brand Innovating new products, services, and experiences

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