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Salomeeh has started her research investigating how hospitality organizations could develop relationships with different customer groups. In particular, her research focuses on how different cultural factors (including common nationality, ethnicity, and background between the service provider and customers) facilitate the development of trust with different customer groups. Her supervisor has asked her to do academic reading in order to establish the theoretical basis of her research. Her initial reading showed that there was plenty of research and literature on trust and trust development with customers. She also came across the literature on culture and cultural tiles (national culture, ethnicity, background) and how different cultural factors influence trust between employees and managers but not necessarily between customers and service providers. She also told her supervisor that she has not come across any research investigating trust development with customers through qualitative research inquiries, conducting interviews with restaurant owners, managers, and customers. She proposed to conduct a qualitative research inquiry through specific interviews for her research. Questions 1) What is the research rationale of Salomeeh's research? 2) What are the conceptual areas of this study? 3) What is the proposed data collection technique and the research sample for her research?

Salomeeh has started her research investigating how hospitality organizations could develop relationships with different customer groups. In particular, her research focuses on how different cultural factors (including common nationality, ethnicity, and background between the service provider and customers) facilitate the development of trust with different customer groups. Her supervisor has asked her to do academic reading in order to establish the theoretical basis of her research. Her initial reading showed that there was plenty of research and literature on trust and trust development with customers. She also came across the literature on culture and cultural tiles (national culture, ethnicity, background) and how different cultural factors influence trust between employees and managers but not necessarily between customers and service providers. She also told her supervisor that she has not come across any research investigating trust development with customers through qualitative research inquiries, conducting interviews with restaurant owners, managers, and customers. She proposed to conduct a qualitative research inquiry through specific interviews for her research. Questions 1) What is the research rationale of Salomeeh's research? 2) What are the conceptual areas of this study? 3) What is the proposed data collection technique and the research sample for her research?

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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Salomeeh has started her research investigating how hospitality organizations could develop relationships with different customer groups. In particular, her research focuses on how different cultural factors (including common nationality, ethnicity, and background between the service provider and customers) facilitate the development of trust with different customer groups. Her supervisor has asked her to do academic reading in order to establish the theoretical basis of her research. Her initial reading showed that there was plenty of research and literature on trust and trust development with customers. She also came across the literature on culture and cultural tiles (national culture, ethnicity, background) and how different cultural factors influence trust between employees and managers but not necessarily between customers and service providers. She also told her supervisor that she has not come across any research investigating trust development with customers through qualitative research inquiries, conducting interviews with restaurant owners, managers, and customers. She proposed to conduct a qualitative research inquiry through specific interviews for her research. Questions 1) What is the research rationale of Salomeeh's research? 2) What are the conceptual areas of this study? 3) What is the proposed data collection technique and the research sample for her research?
Transcribed Image Text:Salomeeh has started her research investigating how hospitality organizations could develop relationships with different customer groups. In particular, her research focuses on how different cultural factors (including common nationality, ethnicity, and background between the service provider and customers) facilitate the development of trust with different customer groups. Her supervisor has asked her to do academic reading in order to establish the theoretical basis of her research. Her initial reading showed that there was plenty of research and literature on trust and trust development with customers. She also came across the literature on culture and cultural tiles (national culture, ethnicity, background) and how different cultural factors influence trust between employees and managers but not necessarily between customers and service providers. She also told her supervisor that she has not come across any research investigating trust development with customers through qualitative research inquiries, conducting interviews with restaurant owners, managers, and customers. She proposed to conduct a qualitative research inquiry through specific interviews for her research. Questions 1) What is the research rationale of Salomeeh's research? 2) What are the conceptual areas of this study? 3) What is the proposed data collection technique and the research sample for her research?
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