Roxta Confectioners has launched two new products Big Bear Candy for children and Dark Coffee Sticks for adults. Resta has set up a different approach for each product. Big Bear Candy will be sold at $0.99 at all retail stores, close to the cash counters Dark Coffee Sticks will be sold at $4.99, and instead of being merchandised at cash counters, it will be on the shelves of many grocery stores Roxta has decided to advertise Big Bear Candy to children through television ads. It has also conducted events and games to "Meet Big Bear For Dark Coffee Sticks, Roxta has tried to connect with adults through newspaper ads and social media Roxta has been successful in realizing profits through its two products. By identifying the needs of the two different target groups for its two products, and devising a marketing mix to launch its products successfully. Roxta shaped the elements of the marketing mix to create a________________________ A. sales strategy B. Marketing program C. promotional offer D. marketing process
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
Roxta Confectioners has launched two new products Big Bear Candy for children and Dark Coffee Sticks for adults. Resta has set up a different approach for each product. Big Bear Candy will be sold at $0.99 at all retail stores, close to the cash counters Dark Coffee Sticks will be sold at $4.99, and instead of being merchandised at cash counters, it will be on the shelves of many grocery stores Roxta has decided to advertise Big Bear Candy to children through television ads. It has also conducted events and games to "Meet Big Bear For Dark Coffee Sticks, Roxta has tried to connect with adults through newspaper ads and social media Roxta has been successful in realizing profits through its two products. By identifying the needs of the two different target groups for its two products, and devising a marketing mix to launch its products successfully. Roxta shaped the elements of the marketing mix to create a________________________
A. sales strategy
B. Marketing program
C. promotional offer
D. marketing process
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