Review the following video “Don Peppers: Customer Relationship Management and Marketing Expert, Keynote Speaker”, and answer the critical thinking question that follows: Link to video: https://youtu.be/IE-yyY8uOOg Summarize the key points from the video in terms of what you have learned regarding relationship marketing and customer loyalty. In your summary, reflect on, and explain, how you will apply what you have learned in a real-world, professional context.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Review the following video “Don Peppers: Customer Relationship Management and Marketing Expert, Keynote Speaker”, and answer the critical thinking question that follows:

Link to video: https://youtu.be/IE-yyY8uOOg

Summarize the key points from the video in terms of what you have learned regarding relationship marketing and customer loyalty. In your summary, reflect on, and explain, how you will apply what you have learned in a real-world, professional context.  

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