Social Psychology (10th Edition)
10th Edition
ISBN: 9780134641287
Author: Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher: Pearson College Div
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- Research shows that nonverbal communication is 90% of the total meaning of a message.
- So 90% of communication is nonverbal.
- It was Albert Mehrabian, a researcher of body language, who first broke down the components of a face-to-face conversation.
- He found that communication is 55% nonverbal, 38% vocal, and 7% words only.
- This is where the idea that the vast majority of communication is nonverbal originated.
- According to the 55/38/7 formula, nearly 40% of a person’s attitude is conveyed vocally through tone and inflection.
- Hand gestures can not only express your thoughts but also convey your enthusiasm and passion for a topic.
- It may not be exactly 90%, but nonverbal communication, like eye contact, smiling, hand gestures heavily influence how people interpret and react to information.
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