Identify and explain at least 3 key characteristics of qualitative research. Share your views on the types of settings and problems that are appropriate for the use of qualitative research

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
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Identify and explain at least 3 key characteristics of qualitative research. Share your views on the types of
settings and problems that are appropriate for the use of qualitative research. 

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