Refer to Figure 5-6. What would lowering price from $30 to $20 do? It would increase total revenue by $2000.

What is one consumer food or service for which in the last 10 to 15 years consumers preference has actually increased, and still, the price has decreased. Based on all the supply and demand determinants, what is a possible reason that could cause the decrease in the price of the suggested good.

Someone tells you the "absolute value" of the cross price elasticity of two substitutes like Coke and Pepsi is 2.40. Based on this information, what percent change in the price of Coke will cause the quantity demanded of Pepsi to increase by 3%.

We can divide normal goods into two types: Those whose income elasticity is less than one and those whose income elasticity is greater than one. Think about products that would fall into each category-explain your reasoning for each categorization.

When describing changes in consumer behavior, explain the difference between substitute and complementary goods? Provide examples of both and describe their impacts on each other when price changes. Does time and a good’s price ($) relative to one’s overall income budget influence elasticity of a product? Why?

If starbucks marketing department estimates the income elasticity of demand for its coffee to be 2.55, how will the prospect of an economic bust (expected to decrease consumers incomes by 3 percent over the next year) impact the quantity of coffee Starbucks expects  to sell? It will change by what percent?

The subway fare in your town has just been increased from 50 cents to $1.00 per ride. As a result, the transit authority notes a decline in ridership of 60 percent. What is the price elasticity of demand for subway rides?

Netflix raises the price of its service from $11 per month to $14 per month. This causes the number of people subscribing to HCCCtinder – a school-specific dating app – to rise from 2,200 to 2,500. What is the cross-price elasticity of demand? Based upon your answer, are Netflix and HCCCtinder substitutes or compliments?

Step 1: Fill in the appropriate values for original quantity, new quantity, original price, and new price. Step 2: Calculate the average quantity by adding the original quantity and the new quantity, and then dividing by two. Do the same for the average price. Step 3: Calculate the change in quantity by subtracting the original quantity from the new quantity. Do the same for the change in price. Step 4: Calculate the percentage change in quantity demanded by dividing the change in quantity by the average quantity. Do the same to calculate the percentage change in price. Step 5: Calculate the price elasticity of demand by dividing the percentage change in quantity demanded by the percentage change in price, ignoring the negative sign.   Using the midpoint method, the elasticity of demand for headsets is about (.44/1.14/2.28/4.56)

If the price increases by 10%, what would happen to the quantity demanded when the price elasticity of demand is 0.7 (we ignore minus sign)