Recommend promotional mix strategies for Gardens by the Bay to attract both Singaporeans and tourists for their Tulipmania festival.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
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Recommend promotional mix strategies for Gardens by the Bay to attract both Singaporeans and tourists for their Tulipmania festival.

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