Concept explainers
Recently airlines have cut services, such as meals and snacks during flights, and started charging
extra for some services, such as accommodating overweight luggage, last-minute flight changes, and pets
traveling in the cabin. However, they are still concerned about service. Recently, a group of four carriers hired
Brunner Marketing Research Inc. to survey passengers regarding their level of satisfaction with a recent flight.
The survey included questions on ticketing, boarding, in-flight service, baggage handling, pilot communication,
and so forth. Twenty-five questions offered a
response of excellent was given a score of 4, good a 3, fair a 2, and poor a 1. These responses were then totaled,
so the total score was an indication of the satisfaction with the flight. The greater the score, the higher the level
of satisfaction with the service. The highest possible score was 100. Brunner randomly selected and surveyed
passengers from the four airlines. Below is the sample information. Is there a difference in the
level among the four airlines? Use the .01 significance level.
Northern | WTA | Pocono | Branson |
94 | 75 | 70 | 68 |
90 | 68 | 73 | 70 |
85 | 77 | 76 | 72 |
80 | 83 | 78 | 65 |
88 | 80 | 74 | |
68 | 65 | ||
65 |
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