Read the short case incident below and answer the question at the end of the case study. Dronexx electronics developed a revolutionary method of drone fast food delivery that could pick up orders from a fast-food location and keep the warm food warm and the cold food cold until delivery at a specified GPS address up to 8 Km away depending on the size of the order. The head of research and development Guy Jiang estimated that Dronexx electronics could become a supplier to every fast-food chain in the world. The future success of the company seemed to hang on securing the broadest possible patents to cover the still secret technology. The Human Resources director, Jackson Huang recommended that Jiang become a project leader in charge of developing and filing the necessary patent information. Jiang and Huang developed a list of specialists who would be needed to rush the patent applications 3 through the final stages of development and the patent application process. Most of the needed skills were found among Dronexx electronics present employees. However, after a preliminary review of skills inventories and staffing levels a list of priority vacancies were developed. It required the following: • An experienced patent lawyer with a strong background in electronics technology • A patent lawyer who was familiar with the ins and outs of the patent process and the patent office in Hull, Quebec. • A total of 12 engineers and software developers: i.e., three electronics engineers with prototype development experience, four full-stack programmers and five junior programmers • An office manager Jiang and Huang wanted these 15 people recruited as promptly as possible   Case Study Questions 1) Assuming you are given the responsibility of recruiting these needed employees, what recruitment methods will you use to find and attract candidates for each of the above positions. Secondly what selection devices would you recommend for shortlisting the candidates? Justify your answer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Read the short case incident below and answer the question at the end of the case study. Dronexx electronics developed a revolutionary method of drone fast food delivery that could pick up orders from a fast-food location and keep the warm food warm and the cold food cold until delivery at a specified GPS address up to 8 Km away depending on the size of the order. The head of research and development Guy Jiang estimated that Dronexx electronics could become a supplier to every fast-food chain in the world. The future success of the company seemed to hang on securing the broadest possible patents to cover the still secret technology. The Human Resources director, Jackson Huang recommended that Jiang become a project leader in charge of developing and filing the necessary patent information. Jiang and Huang developed a list of specialists who would be needed to rush the patent applications 3 through the final stages of development and the patent application process. Most of the needed skills were found among Dronexx electronics present employees. However, after a preliminary review of skills inventories and staffing levels a list of priority vacancies were developed. It required the following: • An experienced patent lawyer with a strong background in electronics technology • A patent lawyer who was familiar with the ins and outs of the patent process and the patent office in Hull, Quebec. • A total of 12 engineers and software developers: i.e., three electronics engineers with prototype development experience, four full-stack programmers and five junior programmers • An office manager Jiang and Huang wanted these 15 people recruited as promptly as possible

 

Case Study Questions 1) Assuming you are given the responsibility of recruiting these needed employees, what recruitment methods will you use to find and attract candidates for each of the above positions. Secondly what selection devices would you recommend for shortlisting the candidates? Justify your answer 

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