P3 ABC Education Services, a private firm designedand implemented a new education software tothe government schools for improving thelearning among the children. After 6 months,this organization hired you to conduct surveyand analyze the effectiveness of this newinitiative. If data shows that the new educationsoftware is successful, the organization will getmore funding from the government to expand itto other schools which means a lot of profit forthis company. As part of your data analyst job,you conducted interviews and several surveys toprepare your report. Once you finish analyzingthe data, it showed that this software is notbringing any significant improvement in studentlearning. You told this news to your manager;however, he insisted that you reanalyze andinterpret data differently to show that thesoftware is effective.Questions:1. What type of ethical dilemma is faced by dataanalyst in this case? Analyze the situation.2- What will you do in this situation to solve theethical problem

Note: Since the second component of the question asks for a personal opinion, it is subjective. As…

Answered: Questions: 1. What type of ethical…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind. Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.
Explai n why a marketing audit might be desirable, even in a well-run company.
Describe an example in which marketing research could cause harm to participants. Many companies have a review process similar to that required for following the government’s “Common Rule.” Write a brief report explaining this rule and how you would apply it to your example.
Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address: What are some of the controversies surrounding big data? Is it ok for companies to sell your data? If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost? Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that? See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.
Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the United States, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!
1. What is Corporate Social Responsibility (CSR)? 2. Research for a company that has Corporate social responsibility (CSR). What are their CSR activities and how it helps the company?
Identify a nonprofit organization that might use marketing research, anddescribe one example of a meaningful research project that it mightconduct. Discuss the steps it should undertake in this project.
Your organization has been asked to carry out a programme of qualitative research for a company that produces battery-powered scooters for transport around city centers. The company wants to know if and how the public’s perceptions of its brand have been affected by environmental concerns and increases in fuel prices. Identify 3 methods of primary data collection by which the information the company requires could be gathered. Outline the strengths and limitations of each approach you suggest.
This week we are going to chat about marketing analytics and business and consumer markets. Your tasks: A study conducted by Adobe found that 77% of marketers surveyed believe that data on consumer purchase histories can improve marketing performance, yet only 21% actually use it. Similarly, 88% believe that behavioral data can have a similar impact, but only 20 % use it. These statistics highly a contradiction between the perception of marketing analytics' value and the actual frequency of execution of marketing analytics. Why do you think this is? If you were in charge of implementing marketing analytics in an organization, what hurdles would you expect to encounter and from whom, and how would you overcome them? The practice of buying business products based of sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? Should companies always give the business to the lowest bidder? Why or why not?
Describe an example in which marketing research could cause harm to participants. Many companies have a review process similar to that required for government-funded research to ensure research participant safety, with most following the government’s “Common Rule.” Write a brief report explaining this rule and how you would apply it your example.
Somet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them. What will happen to the costs of the health insurance if only the older, sicker peopleenroll?
Discuss marketing research ethics and why they are important. Do so from the perspective of research providers, clients, and respondents who are participating in the research study. Also provide a few examples involving unethical research behavior. You might also mention Sugging and Frugging here.

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Questions: 1. What type of ethical dilemma is faced by data analyst in this case? Analyze the situation. 2- What will you do in this situation to solve the ethical problem