Question description You have learned about Cortez Creations and the current situation with the company’s Web site In addition, you have studied ways to improve the Web site and add digital marketing, including social media and mobility marketing You have communicated what you have learned to Pete, Anna, and Re-Pete and made some preliminary recommendations Now is the time to compile the information you have learned and complete a tactical marketing plan Prepare a tactical marketing plan with the objective of improving Cortez Creations’ Web site and incorporating social media and mobility marketing You need to use materials presented in the previous weeks of this course The tactical marketing plan should include the following: Three or more clearly stated objectives Specifically, the objectives should address Improvements to the search rankings for the Web site using SEO, Additional social media and mobility marketing methods of communication (two or more), and Use of a database for relationship marketing A discussion of the importance of SEO as a way to improve search rankings and at least three specific SEO tactics for Cortez Creations’ Web site A detailed tactical plan for two or more social media or mobility marketing describing how the communications will be implemented, monitored, and improved A description of at least one method for using a database to build and sustain relationships with loyal customers A discussion of the knowledge and skills needed for a world-class Web site and digital marketing program Include budget considerations for equipment, staffing, and related costs Add this section to the draft of the tactical marketing plan Then, compile the tactical marketing plan as shown below Organize the completed sections of the tactical marketing plan Pete, Anna, and Re-Pete are anticipating your first draft of the marketing plan Use the information gathered in Phases 1–3, add material for Phase 4, and organize the tactical plan as follows NOTE: The tactical marketing plan should be 1,200–1,500 words You must add section headers so readers can quickly find information within the plan Title Page Executive Summary Overview of the company, including description of current Web site and Internet-based communications SWOT Analysis Customer Analysis, including description of demographic and behavioral characteristics of consumers who shop on the Internet Tactical Marketing Plan, including at least three objectives, discussion of SEO, description of at least two social media or mobility marketing opportunities, description of a relationship marketing program using a company database, and discussion of knowledge and skills for Web site management including budget considerations Reference Page, showing resources you used in preparing the marketing plan
Question description
You have learned about Cortez Creations and the current
situation with the company’s Web site In addition, you have studied ways to
improve the Web site and add digital marketing, including social media and
mobility marketing You have communicated what you have learned to Pete, Anna,
and Re-Pete and made some preliminary recommendations Now is the time to
compile the information you have learned and complete a tactical marketing
plan
Prepare a tactical marketing plan with the objective of
improving Cortez Creations’ Web site and incorporating social media and
mobility marketing You need to use materials presented in the previous weeks
of this course The tactical marketing plan should include the following:
Three or more clearly stated objectives Specifically, the
objectives should address
Improvements to the search rankings for the Web site using SEO,
Additional social media and mobility marketing methods of
communication (two or more), and
Use of a
A discussion of the importance of SEO as a way to improve
search rankings and at least three specific SEO tactics for Cortez Creations’
Web site
A detailed tactical plan for two or more social media or
mobility marketing describing how the communications will be implemented,
monitored, and improved
A description of at least one method for using a database to
build and sustain relationships with loyal customers
A discussion of the knowledge and skills needed for a
world-class Web site and digital marketing program Include budget
considerations for equipment, staffing, and related costs
Add this section to the draft of the tactical marketing
plan Then, compile the tactical marketing plan as shown below
Organize the completed sections of the tactical marketing
plan Pete, Anna, and Re-Pete are anticipating your first draft of the
marketing plan Use the information gathered in Phases 1–3, add material for
Phase 4, and organize the tactical plan as follows NOTE: The tactical
marketing plan should be 1,200–1,500 words You must add section headers so
readers can quickly find information within the plan
Title Page
Executive Summary
Overview of the company, including description of current
Web site and Internet-based communications
SWOT Analysis
Customer Analysis, including description of demographic and
behavioral characteristics of consumers who shop on the Internet
Tactical Marketing Plan, including at least three
objectives, discussion of SEO, description of at least two social media or
mobility marketing opportunities, description of a relationship marketing
program using a company database, and discussion of knowledge and skills for
Web site management including budget considerations
Reference Page, showing resources you used in preparing the
marketing plan
Step by step
Solved in 3 steps
