Question 19 A local dental practice decides to run a Groupon campaign. The campaign offered $350 worth of dental services (such as teeth whitening) for $165. For the total campaign, 230 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 21% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 55%. Finally, the bill for the average Groupon customer was $385. The dental practice negotiated a 50/50 split with Groupon. Calculate the breakeven revenue for a new Groupon customer. Your Answer:
Question 19 A local dental practice decides to run a Groupon campaign. The campaign offered $350 worth of dental services (such as teeth whitening) for $165. For the total campaign, 230 coupons were sold. We estimate that 85% of the coupons will be redeemed, that 35% of the coupons will be redeemed by existing customers and that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 21% of new customers come back after the Groupon coupon visit. The dental practice estimates its cost of goods sold to be 55%. Finally, the bill for the average Groupon customer was $385. The dental practice negotiated a 50/50 split with Groupon. Calculate the breakeven revenue for a new Groupon customer. Your Answer:
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Transcribed Image Text:Question 19
A local dental practice decides to run a Groupon campaign. The campaign offered
$350 worth of dental services (such as teeth whitening) for $165. For the total
campaign, 230 coupons were sold. We estimate that 85% of the coupons will be
redeemed, that 35% of the coupons will be redeemed by existing customers and
that, on average, Groupon customers purchased 1.5 coupons. Let's assume that 21%
of new customers come back after the Groupon coupon visit. The dental practice
estimates its cost of goods sold to be 55%. Finally, the bill for the average Groupon
customer was $385. The dental practice negotiated a 50/50 split with Groupon.
Calculate the breakeven revenue for a new Groupon customer.
Your Answer:
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