Question 1 part 1
A. Which of the following is NOT a demographic often used for segmentation?
a. age
b. income
c. ethnicity
d. gender
e. All of these are demographics often used.
B Chuck E. Cheese’s new commercial uses a(n) __________ targeting strategy.
a. concentrated
b. multisegment
c. undifferentiated
d. None of these
C Which of the following is NOT a trend that will lead to continuing growth of CRM?
a. loyalty
b. standardization
c. time saving
d. technology
D. Chuck E. Cheese’s is __________ itself to compete with pizza chains popular among adults.
a. positioning
b. targeting
c. differentiating
d. concentrating
E. Which of the following was NOT one of the changes made by Chuck E. Cheese’s in an attemptto target the segment with a low usage-rate?
a. updating their menu to include more adult-friendly options
b. introducing a lunchtime all-you-can-eat buffet
c. adding an “adult’s night” for 18+ customers who do not have children
d. testing half-priced games on Tuesday evenings
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