Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
100%
Question 1
a. Jason Ltd. operates a store in the Byera area and sells a special brand of cologne to
customers in the surrounding areas. The manager of the store has been tracking the sales
of the cologne for the last ten years. Table 1 below gives information about the sale of
this product.
Table 1
Year
Sales
2014
90
2015
110
2016
127
2017
165
2018
190
2019
220
2020
275
2021
390
2022
320
2023
350
i. Assuming a linear trend, use the tabular method to derive the values for:-
11.
111.
iv.
I.
the slope
II. the intercept
Formulate the linear equation for this problem.
Plot the linear equation line on a graph.
Develop a forecast for the store's sales for the next year.
b. Ann's department at a local department store has tracked the sales of a product over the
last ten weeks. Forecast demand using exponential smoothing with an alpha of 0.5, and
an initial forecast of 30.0 for period 1.
Table 2
Period Demand
1
24
2
23
3
26
4
36
5
26
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Transcribed Image Text:Question 1 a. Jason Ltd. operates a store in the Byera area and sells a special brand of cologne to customers in the surrounding areas. The manager of the store has been tracking the sales of the cologne for the last ten years. Table 1 below gives information about the sale of this product. Table 1 Year Sales 2014 90 2015 110 2016 127 2017 165 2018 190 2019 220 2020 275 2021 390 2022 320 2023 350 i. Assuming a linear trend, use the tabular method to derive the values for:- 11. 111. iv. I. the slope II. the intercept Formulate the linear equation for this problem. Plot the linear equation line on a graph. Develop a forecast for the store's sales for the next year. b. Ann's department at a local department store has tracked the sales of a product over the last ten weeks. Forecast demand using exponential smoothing with an alpha of 0.5, and an initial forecast of 30.0 for period 1. Table 2 Period Demand 1 24 2 23 3 26 4 36 5 26
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