Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Q.1 B- Burger Day operated a “rank and yank” system, whereby employees were appraised and rat-ed once a year. After-wards, the bottom 10% were fired. Not exactly a recipe for employee engagement! Such an environment is a breeding ground for unhealthy competition, reduced team-work, and employee burnout. Now In 2021, under the CEO, senior management of Burger day announced they want to replace this approach with a new performance tool.
As you are the manager, suggest how employees should be rated and how to enhance employee engagement which enables employees to capture progress against their goals.
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- Business decision case A Texas Company manufactures skateboards. Because the company's business is seasonal, between August and December skilled manufacturing employees are laid off. To improve morale, the financial vice president suggested that 10 employees not be laid off in the future. Instead, she suggested that they work in general labor from August to December but still be paid their manufacturing wages of USD 10 per hour. General labor personnel earn USD 6.60 per hour. What are the implications of this plan for the assignment of costs to the various segments of the business?arrow_forward5.5. For each of the following independent cases of employee fraud, recommend how to prevent similar problems in the future. a. Some customers found that the products of a prestigious brand sold at the retail shops in China are counterfeits. This explains why the customers prefer to buy the products in the European country of their origin, Hong Kong, or Macau. Investiga- tion revealed that the staff of the retail shops exchange the genuine products with fake ones. They sell the fake products to customers, and the genuine ones through personal channels. b. A computer programmer runs a special program to transfer the decimal points of 100,000 customer accounts of a bank to his account. For example, after running the program, the balance in a customer's account would change from $23,456.78 to $23,456. Every month, this programmer gained several thousands of dollars by pressing a button. c. In one remote area in Vietnam, a metal collection organization collects used rails and plates from…arrow_forwardAccording to the Expectancy theory, which of the following methods can be used by a manager to increase valence? Question 22Answer a. Base the reward system on giving fair rewards b. Ensure a transparent process of rewarding employees c. Coerce employees more to get work done d. Ensure employees possess the right skills-set for the job.arrow_forward
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