
Database System Concepts
7th Edition
ISBN: 9780078022159
Author: Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher: McGraw-Hill Education
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Provide scenarios where DMP has been used
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Step 1: Introduction
Data management platforms (DMPs) collect, organize, and share data with other marketing technology platforms. DMPs collect information from a variety of sources. DMPs may use CRM software or company-owned channels like websites or email to gather internal data. DMPs may connect to third-party data brokers or corporate partners for external data.
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