Please read the brief summary entitled "The Danger of Counterfeit Products in India' on page 66 of your book. Why do you think counterfeiting is so popular in places like India? Have you had any experience buying counterfeit goods? What are companies doing to fight against counterfeit products?

Choose an article on a topic (product/good/service) that affects your daily life. Briefly tell us what your article is about. Which aspect of the article's discussion affects your daily life? What factors do you think are influencing the supply and demand of the product/good/service that is the subject of your article? Include the URL of the Web site where you found the article?

Suppose your company had just developed a new TV set that had TiVo (the digital video recorder) built into it. What steps would you go through to determine how much more you would charge (if anything) for such a TV over the stand-alone price?

Why do companies cut guidance?