Essentials Of Investments
Essentials Of Investments
11th Edition
ISBN: 9781260013924
Author: Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher: Mcgraw-hill Education,
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Please rank the websites in order of total number of click-throughs from lowest to highest.

Website
A
B
C
D
E
Total Views
11,924
9,288
7,825
10,034
13,541
Percentage of views converted to click-throughs
You are reviewing your current online advertising and want to know which website produces the highest number of click-throughs.
15.97%
17.74%
17.21%
14.98%
16.88%
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Transcribed Image Text:Website A B C D E Total Views 11,924 9,288 7,825 10,034 13,541 Percentage of views converted to click-throughs You are reviewing your current online advertising and want to know which website produces the highest number of click-throughs. 15.97% 17.74% 17.21% 14.98% 16.88%
Expert Solution
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Step 1: Introduction

We can determine the number of clicks-throughs using the formula below:
Number of click throughs = Total views x % of views converted to click throughs

Then we can rank the websites based on the number of click throughs with Rank 1 going to the firm with the lowest number of click throughs

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