Please list at least four cultural distance factors that affect international business and explain the internal mechanisms on how these factors affect international business behaviours?

How do companies adapt their marketing mix when entering new international markets?

What are some of the forces driving globalization and international business? What are some of the challenges of engaging in international business compared to doing business in your home country?

Explain how the improvement of marketing performance in the international firm can be visualized in terms of new product/technology decisions, international market investment decisions and market development decisions.