Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Please explain what is Franchising..
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- Application 13.4 (on health clubs) shows how a business can make a profit by taking advantage of customers’ dynamic inconsistency. Why do health club members allow health clubs to take advantage of them? What else might they do? Can you think of other examples of profitable business strategies (either actual or potential) designed to take advantage of the behavioral patterns discussed in this chapter? For example, do businesses sometimes try to exploit the endowment effect? The anchoring effect? How? Think about advertising and marketing strategies, among other things.arrow_forwardEthical Considerations. You’re thinking about startingyour own chain of upscale, drive-through espresso stands.You have several ideal sites in mind, and you’ve analyzedthe industry and all the important statistics. You havefinancial backing, and you really understand the coffeemarket. In fact, you’ve been a regular at a competitor’soperation for more than a month. The owner thinks you’re hisbest customer, but you’re not there because you love theespresso. No, you’re actually spying. You’re learningeverything you can about the competition so you canoutsmart them. Is this behavior ethical? Explain your answer.arrow_forwardWhat are stocks and trades?arrow_forward
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