Physical brands are usually packaged and labelled and packaging has long been widely considered the forth P. Use a known brand of your choice to exploit potential value addition provided by packaging and labelling

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
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Physical brands are usually packaged and labelled and packaging has long been widely considered the forth P. Use a known brand of your choice to exploit potential value addition provided by packaging and labelling.
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