People are able to identify ink colors much more quickly than they can perform the more complex task of reading a color word.

People cannot prevent themselves from making the automatic response of reading the printed color word, which interferes with the intended task of naming ink color.

People are unable to divide their encoding successfully between such different tasks as reading and recognizing colors.

People efficiently screen out information that has to do with the meaning of a stimulus but do not screen out physical characteristics.

People are able to identify ink colors much more quickly than they can perform the more complex task of reading a color word.