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Part I: Vision/Mission Review Directions: 1. Choose a hospitality company that interests you and write that here: 2. For the purpose of this exercise, use the vision, mission, credo, and any other motto that the 3. 4. ent #4: SWOT Analysis and Mission/Vision Review company publishes. Review their Vision/Mission Statements and attach a screenshot or link Complete the questions below: 1. What is the one line that sums up what the company stands for? 2. What is the main priority of the company? 3. How many times is customer/guest service mentioned? 4. What would you change, remove, or add to the statements? Part II: SWOT Analysis Directions: Complete the SWOT Information Chart below, based on class discussion Is the component an Internal or External factor? • Is the component a strength or weakness; opportunity or threat Explain your answer Components Internal or External Operations Strength, Weakness, Opportunity, or Threat Explanation

Part I: Vision/Mission Review Directions: 1. Choose a hospitality company that interests you and write that here: 2. For the purpose of this exercise, use the vision, mission, credo, and any other motto that the 3. 4. ent #4: SWOT Analysis and Mission/Vision Review company publishes. Review their Vision/Mission Statements and attach a screenshot or link Complete the questions below: 1. What is the one line that sums up what the company stands for? 2. What is the main priority of the company? 3. How many times is customer/guest service mentioned? 4. What would you change, remove, or add to the statements? Part II: SWOT Analysis Directions: Complete the SWOT Information Chart below, based on class discussion Is the component an Internal or External factor? • Is the component a strength or weakness; opportunity or threat Explain your answer Components Internal or External Operations Strength, Weakness, Opportunity, or Threat Explanation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Components Internal or External Operations Social Marketing Employees Political 29 Management Research & Development 2↓ Customer Service Assignment #4: SWOT Analysis and Mission/ Vision Review Part I: Vision/Mission Review Directions: Market- Customers ¶ 1. Choose a hospitality company that interests you and write that here: 2. For the purpose of this exercise, use the vision, mission, credo, and any other motto that the company publishes. 3. Review their Vision/Mission Statements and attach a screenshot or link. 4. Complete the questions below: 1. What is the one line that sums up what the company stands for? 2. What is the main priority of the company? 3. How many times is customer/guest service mentioned? 4. What would you change, remove, or add to the statements? Part II: SWOT Analysis Directions: Complete the SWOT Information Chart below, based on class discussion Is the component an Internal or External factor? Is the component a strength or weakness; opportunity or threat Explain your answer Technology Competition Economy Legal AaBbCcDdEe Normal Strength, Weakness, Opportunity, or Threat AaBbCcDoke No Spacing Explanation
Transcribed Image Text:Components Internal or External Operations Social Marketing Employees Political 29 Management Research & Development 2↓ Customer Service Assignment #4: SWOT Analysis and Mission/ Vision Review Part I: Vision/Mission Review Directions: Market- Customers ¶ 1. Choose a hospitality company that interests you and write that here: 2. For the purpose of this exercise, use the vision, mission, credo, and any other motto that the company publishes. 3. Review their Vision/Mission Statements and attach a screenshot or link. 4. Complete the questions below: 1. What is the one line that sums up what the company stands for? 2. What is the main priority of the company? 3. How many times is customer/guest service mentioned? 4. What would you change, remove, or add to the statements? Part II: SWOT Analysis Directions: Complete the SWOT Information Chart below, based on class discussion Is the component an Internal or External factor? Is the component a strength or weakness; opportunity or threat Explain your answer Technology Competition Economy Legal AaBbCcDdEe Normal Strength, Weakness, Opportunity, or Threat AaBbCcDoke No Spacing Explanation
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