PART B: Article information Title of Article: Author (s): Journal Name: Volume and year: Pages: PART C: 1. What was the major purpose or problem described in the article? 2. What were the hypotheses and research questions? 3. What type of sample was used in the study/studies reported in this article? 4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.) 5. What were the results of the study/studies reported in this article? What were the conclusions of the authors? 6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
PART B: Article information Title of Article: Author (s): Journal Name: Volume and year: Pages: PART C: 1. What was the major purpose or problem described in the article? 2. What were the hypotheses and research questions? 3. What type of sample was used in the study/studies reported in this article? 4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.) 5. What were the results of the study/studies reported in this article? What were the conclusions of the authors? 6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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PART B: Article information
Title of Article:
Author (s):
Journal Name:
Volume and year:
Pages:
PART C:
1. What was the major purpose or problem described in the article?
2. What were the hypotheses and research questions?
3. What type of sample was used in the study/studies reported in this article?
4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.)
5. What were the results of the study/studies reported in this article? What were the conclusions of the authors?
6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
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