ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Spark Studio produces commercials for other companis. A 2-minute commercial, for example, needs exactly 5 minutes of filming and 8 minutes of editing. Let x1 denote the minutes of filming and x2 denote the minutes of editing.

a) Suppose that filming costs $45 per minute and editing costs $10 per minute. To produce a 5-miunte commercial, how many minutes of filming and how many minutes of editing Does Spark studio need to minimize cost? How much is this cost? Draw a graph of the isoquant and isocost line to show this optimal bundle.

b) Rocket Media, another commercial production company, uses a different technology. The length of commercials it produces is equal to the longer of the two: one-third of the length of filming and one-fourth of the length of editing. When w1 = 15 and w2 = 10, derive Rocket Media's cost function c(y).

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