
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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P5-What are the typical production processes that a new food item would undergo from initial design/development, through to release to the individual restaurants for delivery to the customers
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- Considering the following excel sensitivity report: Variable Cells Cell $B$12 Product 1= $B$13 Product 2= $B$14 Product 3= $B$15 Product 4= Constraints Name Cell SH$6 Process 1 (hrs) Usage $HS7 Process 2 (hrs) Usage SH$8 Process 3 (hrs) Usage SH$9 Process 4 (hrs) Usage O 8 O 9 Name 13 O 14 Final Value O None of the above 0 30.64516129 Final Value 0 12.09677419 225.8064516 268.5483871 300 250 Reduced Objective Cost Coefficient -1 0 -1 0 Shadow Constraint Price R.H. Side 0 0 10 12 11 13 0.5 1.5 Allowable Increase 1 46.5 1 6.2 Allowable Increase 1E+30 1E+30 150 Which one of the following values of the second objective function coefficient (c₂) would generate a different optimal solution (remember: all of the other variables remain the same)? 600 500 300 250 281.372549 Allowable Decrease 1E+30 3.1 1E+30 1.291666667 Allowable Decrease 374.1935484 231.4516129 237.5 83.33333333arrow_forwardWhat are focus groups and how could they contribute to requirements gathering.arrow_forwardExplain how the process view of an organisation is likely to uncover the need for greater cross functional cooperation?arrow_forward
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- A firm that produces electric golf carts has just received an order for 200 carts, which must be ready for delivery at the start of week 8. Information concerning the product structure, lead times, and quantities on hand is shown in the following table. Use this information to do each of the following: a. Construct an assembly time chart in Excel.arrow_forwardIn this step of new product development, a product that passes test-marketing is ready for market introduction, called rollout, which requires a lot of logistical coordination. Various divisions of the company must be encouraged to give the new item the attention it deserves. Packaging and labeling in a different language may be required. Sales training sessions must be scheduled, spare parts inventoried, service personnel trained, advertising and promotion campaigns readied, and wholesalers and retailers informed about the new item. If the new product is to be sold internationally, it may have to be altered to meet the requirements of the target countries. For instance, electrical products may have to run on different electrical currents. Test market the new product Introduce the product evaluation of alternatives screen ideas/conceptsarrow_forwardWhy is it important to match process capabilities with product requirements?arrow_forward
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