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McDonald's and Jollibee are two of the Philippines' most popular fast-food restaurants. McDonald's…

Answered: P.r.i.c.i.n.g. .S.t.r.a.t.e.g.y.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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P.l.e.a.s.e. .h.e.l.p. .m.e. .a.n.s.w.e.r. .t.h.e. .f.o.l.l.o.w.i.n.g.,. .g.i.v.e. .a.t.l.e.a.s.t. .2... .B.u.s.i.n.e.s.s. .o.f. .M.c.D.o.n.a.l.d.s. .a.n.d. .J.o.l.l.i.b.e.e. .t.h.a.t. .b.a.s.e.d. .i.n. .t.h.e. .P.h.i.l.i.p.p.i.n.e.s.

P.r.i.c.i.n.g. .S.t.r.a.t.e.g.y.
C.u.s.t.o.m.e.r. .S.e.r.v.i.c.e. .I.n.i.t.i.a.t.i.v.e.s
L.o.y.a.l.t.y. .P.r.o.g.r.a.m.s.
O.p.e.r.a.t.i.o.n.a.l. .E.f.f.i.c.i.e.n.c.y.
S.u.p.p.l.y. .C.h.a.i.n. .M.a.n.a.g.e.m.e.n.t
B.r.a.n.d.i.n.g. .&. .M.a.r.k.e.t.i.n.g
D.i.g.i.t.a.l. .P.r.e.s.e.n.c.e
C.o.m.m.u.n.i.t.y. .E.n.g.a.g.e.m.e.n.t

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