Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Over a single generation the web and digital media have remade nearly every aspects of modern culture, transforming the way we work learn and connect in ways that we are only beginning to understand. Share example from your personal and work life.
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- To get a feel for how rapidly information technologies are changing and how significant the impact is on business, list two information technologies (devices or applications) that you've learned over the last three years. Explain how your communication in work and life have changed as a result of these 2 technologies.arrow_forwardCommunication in the digital age has undergone a transformative evolution, with the advent of technology playing a pivotal role in shaping how we connect and share information. The rise of social media platforms, instant messaging, and video conferencing has not only accelerated the pace of communication but has also expanded the reach of our interactions globally. While these digital tools offer unprecedented connectivity, they also introduce new challenges, such as the potential for miscommunication due to the absence of non-verbal cues and the brevity of text- based messages. Striking a balance between the convenience of digital communication and the nuances of face-to-face interaction is essential for navigating the modern landscape. Additionally, the need for digital literacy and the ability to decipher online communication norms have become increasingly important in fostering meaningful connections in this ever-evolving digital era. Question: How can individuals maintain the…arrow_forwardmove to action crucial conversation at work place example and key conceptarrow_forward
- Find an example of an organization focusing on cross-cultural communication.arrow_forwardHas technology made communication easier or more challenging?arrow_forwardRelationship marketing is A the development by marketers of longer-term exchange relationships with customers, suppliers, and employees for mutual benefit B selling to couples, organizations, or groups of related individuals C a process by which customers are bound both contractually and personally to the business D the initial process by which marketers can demographically and psychographically profile customers. E the psychological theory behind the concepts of "bonding" and "stakeholding" by customers.arrow_forward
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