ou are a marketing executive and your ad agency has come to you with a recommendation for a three-year ad campaign. Due to the length of ad and the timing of when it runs, it is projected to increase sales for your company by $250,000 per year. If the current interest rate is 8%, what would you be willing to pay for this ad campaign?

ou are a marketing executive and your ad agency has come to you with a recommendation for a three-year ad campaign. Due to the length of ad and the timing of when it runs, it is projected to increase sales for your company by $250,000 per year. If the current interest rate is 8%, what would you be willing to pay for this ad campaign?

EBK CONTEMPORARY FINANCIAL MANAGEMENT

14th Edition

ISBN:9781337514835

Author:MOYER

Publisher:MOYER

Chapter5: The Time Value Of Money

Section: Chapter Questions

Problem 22P

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