otion).

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?

Which objective might be suitable if target customers already have positive attitudes about firm's marketing mix.

As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only.  You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget.   Have you successfully completed all of the important steps in planning an online marketing campaign?  If so, please say so.  If not, please identify the step(s) that you've missed in the plan above.

choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .

What is a recent news item/product/idea/campaign that impacts the world of marketing and what is its its importance?

Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage.  Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features

What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?

How do integrated marketing communications coordinate the promotion-mix elements to convey a consistent message about a product?

Which advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?