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Business

Marketing

otion).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Think of a company or social campaign that has caught your attention and assess it using the 4 Ps of marketing (product, place, price, and promotion).

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