One of the large auto manufacturers in the 1970s developed a sport version of its family sedan. The new version was equipped with a small V-8 engine and other performance improvements. The car was called the Pirouette, because of its graceful appearance and performance. Unfortunately, there was a difficulty in servicing the vehicle. The engine was too large for the space available, and it had to be moved slightly on the engine mounts in order for one of the spark plugs to be changed. Required: Comment on the strategic competitive advantage of the Pirouette. What type of management technique was likely used in its design? What type of design approach should have been used?
One of the large auto manufacturers in the 1970s developed a sport version of its family sedan. The new version was equipped with a small V-8 engine and other performance improvements. The car was called the Pirouette, because of its graceful appearance and performance. Unfortunately, there was a difficulty in servicing the vehicle. The engine was too large for the space available, and it had to be moved slightly on the engine mounts in order for one of the spark plugs to be changed. Required: Comment on the strategic competitive advantage of the Pirouette. What type of management technique was likely used in its design? What type of design approach should have been used?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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One of the large auto manufacturers in the 1970s developed a sport version of its family sedan. The new
version was equipped with a small V-8 engine and other performance improvements. The car was called
the Pirouette, because of its graceful appearance and performance. Unfortunately, there was a difficulty in
servicing the vehicle. The engine was too large for the space available, and it had to be moved slightly on
the engine mounts in order for one of the spark plugs to be changed.
Required:
Comment on the strategic competitive advantage of the Pirouette. What type of management technique
was likely used in its design? What type of design approach should have been used?
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