Nick and Lucy, owners of two hair salons, have combined their resources to form a new company called Nick & Lucy's Hair. Which of the following strategies would this represent? Oa combination Ob retrenchment Oc acquistion Od merger

6.4 Competitive Advantage (Figure 6-3) We discussed three types of competitive advantages – cost, differentiation, and marketing advantages. For each area of advantage, identify a business that has a competitive advantage in that area. Briefly explain how each business's source of differentiation advantage helps the business attract and satisfy target customers. A. For each area of differentiation advantage, identify a business that has a competitive advantage in that area. Explain how each business's source of differentiation advantage helps the business attract and satisfy target customers. (Note advantage is always relative to another – so you should also explore how the business compares to its competitors in that area. 2-3 sentences per advantage will suffice).

Q.6. What are the two types of decision making?

Q.3: Marketing Managements’ job is to build relationship with customers by creating customer value and satisfaction, however marketing manager cannot do this alone. Describe how the major actors in microenvironment can help marketing manager to create customer value and satisfactions?