Please describe AIDA and how it is used in persuasive messages?

How do advertisers adapt their messages for different cultural contexts?

n Class, 10–25 Minutes for Teams Assume that you haverecently been hired by a firm that manufactures furniture. you feel that marketing should have an input intosupplier selection for the firm’s products, but the purchasing department says that should not be a concernfor marketing. you need to explain to the departmenthead the importance of the value chain perspective. In arole-playing exercise, explain to the purchasing agent thevalue chain concept, why it is of concern to marketing,and why the two of you should work together

Cite some examples and provide actual illustrations of companies or brands that use the following consumer behaviour theories when developing communications strategies. Provide a description that relates the theory to the practice. a) hierarchy of needs and theory of motivation b) personality and self- concept c) reference groups d) family influences

What are some limitations in using tiktok as a social media campaign to reach teens about consistent condom use for all sexual encounters?

List 6 types of non-verbal communication

Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop). Define any 2 types of message execution styles that you would recommend your client to use for their advertisement during the pandemic? Evaluate your answers on the basis of social media marketing.

As receivers in the communication process, marketers:​   Question 36 options:   a)  ​listen to the target market in order to develop appropriate messages.   b)  ​inform and remind the target market of new and existing products.   c)  ​promote the purchase of goods and services.   d)  ​persuade the target market to buy a company's products.

What are Aristotle’s 3 appeals to persuade an audience? Give the name and explain how it can be used as an appeal.

How confident are you in identifying true from false content online?