Answered: Please describe AIDA and how it is used…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please describe AIDA and how it is used in persuasive messages?

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Step 1: Brief understanding

AIDA is an acronym that represents the stages of a persuasive communication model used in marketing and advertising. It stands for Attention, Interest, Desire, and Action. This model is designed to guide the creation of persuasive messages to move a potential customer from being unaware of a product or service to taking a specific action, typically making a purchase

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