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Name a product and state how you would position it by cultural symbols.
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- Think of the country in which you live. What image might it have with customers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?How can global marketers alter a basic product slightly to meet local conditions?2.3) Discuss the influence of social differentiation on brands in an emerging market such as Brazil.
- In detail, explain and give an example of each stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations using the country-of-origin effect on product perception.What are 5 cultural factors (e.g., family orientation, and how the product is consumed within rituals) that effect the use of selling tumblers in america ?Why do people in different cultures buy different products?
- Pick one of these 4 brands, then explain how it decide the Global Marketing Program by adjusting their Marketing Mix when entering the Indonesian market! o Samsung from Korea (Mobile) o Toyota from Japan (Car) o Coca Cola from the United States (Beverage) o Adidas from Germany (Shoes)Culture is an integral part of an individual and a society. Understanding the culture of each country is very important before entering into the market. You are appointed to market a new local product to any selected country in South East Asia. a)Analyse with examples FIVE (5) elements of society, culture and global consumer culture which related to your selected country.Through three examples, show how different "marketing appeals" around the Western New Year are constructed according to class differences to attract consumers of different classes.
- What product types require personal selling internationally?Does it differ from how those products are sold domestically?What cultural aspects may affect the purchase of Coolmate (Vietnamese clothing brand)? Describe and give example.Which of these is a secondary cultural value? A. food B. fashion C. religion D. love of family