motivation for becoming an e-business.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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1. Discuss the motivation for becoming an e-business.
2. Review the examples of the new versus the old economy cases. In what way did IT make the difference?
3. Explain why IT is a business pressure and also an enabler of response activities that counter business pressures.

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