Systems Architecture
Systems Architecture
7th Edition
ISBN: 9781305080195
Author: Stephen D. Burd
Publisher: Cengage Learning
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Question
MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to increase their popularity on various social networks. After all, likes and views can be a ticket to fame for upcoming artists. That is, they like to follow friends; retweets are the social currency of the 21st century. MSS also negotiates with clients to have them wear, advertise, or use a product or brand or even interact with a celebrity to increase their online visibility. MGMT Software Solutions collects as much data as possible from its clients' fans. This data is generated when a fan retweets, clicks "Like," or creates a comment, thus creating a demographic profile of that fan. For example, MSS has clients Collins, Acadia, Julia, and Tyler. When Collins' friends like his profile picture, Facebook tracks who his most popular friends and family are. Why? Those persons, in tum, 'like' products, services, and celebrities - information valuable to those advertisers. When Acadia 'likes' dozens of brands on Facebook, those brands can learn more about potential customers - all of her friends. When Julia and her friends retweet news about The Hunger Games or the Wedding Ringer, the movie studio can track their responses in real-time. When Tyler searches YouTube, Google (which owns YouTube) can track his every move and push content that may appeal to him, including other videos of young and upcoming artists, to start their popularity. This is where the currency of 'likes' and retweets and searches turns into actual currency. The selfies each client takes so that others will like them on Instagram helped that company sell for
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Transcribed Image Text:MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to increase their popularity on various social networks. After all, likes and views can be a ticket to fame for upcoming artists. That is, they like to follow friends; retweets are the social currency of the 21st century. MSS also negotiates with clients to have them wear, advertise, or use a product or brand or even interact with a celebrity to increase their online visibility. MGMT Software Solutions collects as much data as possible from its clients' fans. This data is generated when a fan retweets, clicks "Like," or creates a comment, thus creating a demographic profile of that fan. For example, MSS has clients Collins, Acadia, Julia, and Tyler. When Collins' friends like his profile picture, Facebook tracks who his most popular friends and family are. Why? Those persons, in tum, 'like' products, services, and celebrities - information valuable to those advertisers. When Acadia 'likes' dozens of brands on Facebook, those brands can learn more about potential customers - all of her friends. When Julia and her friends retweet news about The Hunger Games or the Wedding Ringer, the movie studio can track their responses in real-time. When Tyler searches YouTube, Google (which owns YouTube) can track his every move and push content that may appeal to him, including other videos of young and upcoming artists, to start their popularity. This is where the currency of 'likes' and retweets and searches turns into actual currency. The selfies each client takes so that others will like them on Instagram helped that company sell for
a billion dollars. Sending a tweet helped raise the value of Twitter to around $30 billion, while Facebook is valued at approximately $140 billion. With the increasing competition, MSS embarked on a massive marketing campaign, contracting a marketing team renowned for successful strategic marketing campaigns to increase its popularity through increasing its clientele. Colleges, universities, hotels, high-end restaurants, sea and airports were targeted. Brief interviews were held with celebrities, making note of their likes, clothing, and interests - personal and otherwise. Among the reports reaching MSS were suggestions from two outstanding celebrities to have offices in Europe and sections of Asia where celebrities frequented, and revenue was sure to increase exponentially. Office space was also offered free of cost. Countries in Europe included Italy, Germany, France, Finland, and Spain, while in Asia, countries like Japan, Korea, and China were stated. MSS is now faced with some decisions to be made and must seriously contemplate all aspects of their decision as they focus on building an international strategy.
expand button
Transcribed Image Text:a billion dollars. Sending a tweet helped raise the value of Twitter to around $30 billion, while Facebook is valued at approximately $140 billion. With the increasing competition, MSS embarked on a massive marketing campaign, contracting a marketing team renowned for successful strategic marketing campaigns to increase its popularity through increasing its clientele. Colleges, universities, hotels, high-end restaurants, sea and airports were targeted. Brief interviews were held with celebrities, making note of their likes, clothing, and interests - personal and otherwise. Among the reports reaching MSS were suggestions from two outstanding celebrities to have offices in Europe and sections of Asia where celebrities frequented, and revenue was sure to increase exponentially. Office space was also offered free of cost. Countries in Europe included Italy, Germany, France, Finland, and Spain, while in Asia, countries like Japan, Korea, and China were stated. MSS is now faced with some decisions to be made and must seriously contemplate all aspects of their decision as they focus on building an international strategy.
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