Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Marketing Debate - With Products, Is it Form or Function?


Proposition The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end-all and be-all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus product design is the key to brand success. Votes Click i to cast your vote or + to add a supporting reason. Add support Supports Challenges Cast vote Votes For + Against + o o
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Transcribed Image Text:Proposition The "form versus function" debate applies in many arenas, including marketing. Some marketers believe that product performance is the end-all and be-all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference. Take a position: Product functionality is the key to brand success versus product design is the key to brand success. Votes Click i to cast your vote or + to add a supporting reason. Add support Supports Challenges Cast vote Votes For + Against + o o
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