Marketers often use customer rewards programs to encourage repeat purchasing or increased consumption of their products/services. Use a brand (e.g. Samsung) to illustrate the concepts of instrumental conditioning.

Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.

It is often said that the consumer behaviour is not consistent in a market. It varies from time to time. Explain.

name one company that uses Net Promoter Score and identify at least one way it impacts how the company does business.

How does the presence of assymetric information on the direct selling market lead to consumers not buying the products?

Compare and contrast needs, wants, and demands. Which one(s) can marketers influence?

Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media Select one: True False

Market Segmentation and Your Purchase Habits In this learning activity, we will develop skills related to explaining market segmentation and segmentation variables, and their relevance to marketing. A market segment is a piece of the market. Market segmentation involves aggregating prospective buyers into groups that have common needs and who respond similarly to marketing programs. They are similar in their consumption behaviour, attitudes, and target market profiles. Find an example product category from your life or your purchasing habits that fits into each of these four segmentation categories. Mass marketing strategy: Marketing a product with a broad appeal to the entire market without any product or marketing differentiation This is uncommon and can be seen with utility companies. Segment marketing strategy: Marketing a range of different products and brands to specifically meet the needs of an organization's varied target markets. This is common with large companies such as car…

Discuss critically the determinants of customer perceived value. Give examples to support your answer.

Marketers are gradually shifting to a Co creation model with customers. Explain with examples.