Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Discussion #1 & #2

Discussion Question #2 -
Present and discuss in detail the benefits and challenges of two applications of
forecasting in Business Management.
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Transcribed Image Text:Discussion Question #2 - Present and discuss in detail the benefits and challenges of two applications of forecasting in Business Management.
Discussion Question #1 -
Describe a potential scenario and the reasoning for a beverage company, such
as Coca-Cola, to store large quantities of inventory of finished products to eliminate shortages and stockouts. Also,
explain the benefits and challenges of such decision.
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Transcribed Image Text:Discussion Question #1 - Describe a potential scenario and the reasoning for a beverage company, such as Coca-Cola, to store large quantities of inventory of finished products to eliminate shortages and stockouts. Also, explain the benefits and challenges of such decision.
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