Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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look at these hypothetical case study scenarios examining the ethical, cultural, and technical issues presented. Explore the communicative strategies that could be used to manage the situation.  ( For example: How could you help the individuals involved understand what went wrong in the event?) Also explore the possible alternatives to remedy the situation based on your knowledge of effective business communication. What styles of communication and technical writing could be used in this process? 

 

  1. A young female football/soccer player moved to Canada from Brazil to play in the Premier League in Canada. Her first language is Spanish, and she was still learning the English language when she arrived in Canada. During her first game, she had a serious accident where she had torn ligaments in her right leg. The accident was so severe that she was told that she may not be able to play soccer again. Immediately after the accident, she was quickly referred to a specialist and then to a Physiotherapy Clinic in the area that treated many of the soccer players from this particular team. In this case, the Physiotherapist who was assigned to the soccer player was a recent graduate who hadn't completed an internship with the clinic but was hired because of her high University grade average. This new Physiotherapist took their job very seriously but did not give the time needed to develop a rapport with the athlete. After 3 sessions with the Physiotherapist, the athlete felt as though she didn't understand what the physiotherapist was saying during her appointments and left very upset. Feeling very frustrated and alone she went to her coach who supported her by writing a letter to the manager of the Clinic. This resulted in the newly trained Physiotherapist being fired for not being culturally sensitive and empathetic. Please keep in mind that the soccer player was from a High Context country, Brazil, and the new Physiotherapist came from a Low Context country, Canada. 
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