Look at the illustrations in the photo. For each of the following, think of which illustration that would be suitable for the particular focus below: Business Results (Customers, Product and/or Service) People and the Organization (Participants and Context) Technology and Information (Technology, information and infrastructure)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Look at the illustrations in the photo. For each of the following, think of which illustration that would be suitable for the particular focus below:

  • Business Results (Customers, Product and/or Service)
  • People and the Organization (Participants and Context)
  • Technology and Information (Technology, information and infrastructure)

2. Each year, students of an academic institution register for classes in their respective programs. The students use an online university registration system to obtain information about the classes offered. This system also stores other student data. University administrators in charge of registration are on hand to advise students on their course selection. The online registration system requires additional hardware and software to maintain the security of the system and to manage the constant student access during the registration period. Some students may still opt to use paper forms for their registration. Remember, this university competed against all the other educational choices the student had, as it was not a foregone conclusion that the student would have picked this university. 

a. Identify the customers, products and services, business process, participants, information, technology, context and infrastructure for the above work system. Also make a comment on strategy within the context of tertiary educational options.

b. Select any one of the elements in part (a) and discuss the effect of too little or too much of this element on the overall balance of other work system elements.

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