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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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List the services performed by wholesalers. For whom is each service performed?
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- How can an indirect buyer effectively use performance-based logistics or service-levelagreements to control the costs of procuring services?arrow_forwardA distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers, and delivers the blends to a customer’s warehouse within 24 hours of receiving an order. What utilities does this distributor provide?arrow_forwardComment on this statement: “The only distinctionamong merchant wholesalers and agents and bro-kers is that merchant wholesalers take title to theproducts they sell.”arrow_forward
- I need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailingarrow_forwardDiscuss where the four (4) distribution centre should be located. Explain yourchoicearrow_forwardToday's holistic marketers view the entire supply chain as a ___. A) cost center B) healthy competitor C) profit center D) holdover from the pre-internet era E) value networkarrow_forward
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