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- How do these indicators help achieving the firm sustainability which is measured on economic, environment and social dimensions?S 5 The market is based on Vaccine The market is based on Vaccine The market is based on Vaccine What is the relevant market segmentation for your business in terms of: Geographical (provide a succinct explanation as well): Demographic (provide a succinct explanation as well): Psychographic (provide a succinct explanation as well): Using a table, break down your market segments into brackets relevant to your product, goods, or service.the impact of various EXTERNAL/MACRO Factors (PESTEL)