
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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Transcribed Image Text:Lesson 3.5-Price Elasticity of Demand and Straight-line Demand Curves
1. Using the graph provided, analyze the effects of elasticity and total revenue using a straight-line demand curve.
a. When demand is unit elastic, is total revenue
increasing, decreasing, or maximized?
b. When demand is inelastic, is total revenue
increasing, decreasing, or maximized?
C.
When demand is elastic, is total revenue
increasing, decreasing, or maximized?
d. Suppose you have just calculated price elasticity
of demand and found E-1.5, is total revenue
increasing, decreasing, or maximized?
e. Suppose you have just calculated price elasticity
of demand and found E,-0.4, is total revenue
increasing, decreasing, or maximized?
f. Suppose you have just calculated price elasticity
of demand and found E-1, is total revenue
increasing, decreasing, or maximized?
Price (dollars)
Total Revenue
9
8
3
2
Eg=5.66
1
0
I
I
I
0 10 20
Elastic
Range
Eg=0.33
1
1
(a)
I
1
(b)
Inelastic
Range
70 80 Quantity
Demanded
Total Revenue
Quantity
Demanded
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