Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Dog

Data
Number of T-shirts purchased
Number of T-shirts lost
Number of T-shirts sold
Average selling price
Average cost per T-shirt
Administrative capacity in terms of number of
customers that can be served
Administrative costs
Administrative cost per customer
Design staff
Total design costs
Design cost per employee
S
S
S
2021
210,000
1,500
208,500
28.00 $
7.00 $
5,000
1,200,000 $
240 S
5
210,000 $
42,000 $
2022
240,000
800
239,200
29.00
7.75
5,000
1,225,000
245
5
220,000
44,000
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Transcribed Image Text:Data Number of T-shirts purchased Number of T-shirts lost Number of T-shirts sold Average selling price Average cost per T-shirt Administrative capacity in terms of number of customers that can be served Administrative costs Administrative cost per customer Design staff Total design costs Design cost per employee S S S 2021 210,000 1,500 208,500 28.00 $ 7.00 $ 5,000 1,200,000 $ 240 S 5 210,000 $ 42,000 $ 2022 240,000 800 239,200 29.00 7.75 5,000 1,225,000 245 5 220,000 44,000
Lakeside T-Shirt Company sells a variety of T-shirts. Lakeside presents the
following data for its first two years of operations, 2021 and 2022.
For simplicity, assume that all purchasing and selling costs are included in the
average cost per T-shirt and that each customer buys one T-shirt.
(Click the icon to view the data.)
Required
1. Is Lakeside's strategy one of value or cost leadership? Explain briefly.
2. Describe briefly the key elements Lakeside should include in its BSC and
the reasons it should do so.
Requirement 1. Is Lakeside's strategy one of value or cost leadership?
Explain briefly.
Lakeside T-Shirt Company follows a
Lakeside's designs are
generally regarded as
Lakeside must continue to
strategy in 2022.
those of its competitors and
to competitors' products. To succeed,
expand button
Transcribed Image Text:Lakeside T-Shirt Company sells a variety of T-shirts. Lakeside presents the following data for its first two years of operations, 2021 and 2022. For simplicity, assume that all purchasing and selling costs are included in the average cost per T-shirt and that each customer buys one T-shirt. (Click the icon to view the data.) Required 1. Is Lakeside's strategy one of value or cost leadership? Explain briefly. 2. Describe briefly the key elements Lakeside should include in its BSC and the reasons it should do so. Requirement 1. Is Lakeside's strategy one of value or cost leadership? Explain briefly. Lakeside T-Shirt Company follows a Lakeside's designs are generally regarded as Lakeside must continue to strategy in 2022. those of its competitors and to competitors' products. To succeed,
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